Usually on TigerTalk we focus on what you can do structurally to improve your ROI on the trade show investment. Those kinds of improvements are important, and should be on your list of things to do, but they cost money and require planning ahead — sometimes months in advance if you’re doing major changes to your display. There are 2 things you can and should be doing before every show that don’t cost you anything but a little bit of time, and they can bring in big results.
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At most trade shows, no matter the industry, there is one unifying feature: on the final day of the show, the number of attendees drops. This happens for any number of reasons, like people going home, attending classes, or they’ve simply been to the show in the first few days and feel they’ve seen all they need to see.
This is a recent display investment by Gamehide. They previously had been using a custom wooden exhibit that weighed over 2000 pounds and required 8 hours of labor to set up.
Trade shows have a lot of great benefits, from the influx of new leads to seeing the state of the industry andmeeting your clients in person. Unfortunately, they can be stressful, and are also a really big investment, so finding the shows with the best results for you is important.
Last week, we took a look at some of the extra benefits you can get from going to a trade show. Keep on reading to see part 2!
As you plan to go to a trade show, it typically looks like a pretty simple calculation for whether it will be worth it — estimate the revenue you’ll get from leads obtained from the show, subtract the amount of money you’ll be spending to be at the show and find out if the result is positive.
Retailing on the go is a tough proposition — in the first post in this series we looked at how Tommy John addressed the problem. Today, we’ll look at a collection of portable retail designs for the nutrition and health giant GNC.
A customer recently came to us with a problem: their step-and-repeat was unusable. They travel from place to place conducting interviews with members of their organization, and like to have a branded backdrop for the video, but were left unable to use their current one for a number of reasons — most importantly that it was too easy to damage.
As someone who’s comparatively new to the exhibiting field, it was was both surprising and informative to go to my first trade show as an exhibitor back in March. There were a number of things I thought I knew and was only partly right about, and a number of things I learned fresh while in Las Vegas. Here’s some of what I learned.