A place for us to share some handy tips and tricks we have figured out along the way, alongside features about new & exciting products and projects. Please contact us with any suggestions on what you'd like us to write about!
January 2020 – Welcome back to trade show season! CES has come and gone, and that means the busiest part of the year is here. As with every year, we like to refresh your memory on some favorite previous topics as the new year begins.
Usually on TigerTalk we focus on what you can do to improve your ROI on the trade show investment by adjusting your structure. That type of improvement is important (and should be on your list of things to do!) but physical improvements cost money and require planning ahead — sometimes months in advance if you are planning major changes to your display. Here are 2 things you can and should do before every show that can provide great results only cost you a little bit of time.
It’s not hard to see the signs of stress in the retail industry. Some of the nation’s largest retail brands – like Sears, Kmart, Toys R Us, Payless Shoe Source and Walgreens – are closing stores and exiting the business. In 2017, retailers abandoned a record 102 million square feet of retail space. In 2018, retailers reset that record by vacating another 155 million square feet. In 2019, major retailers have announced that they will close nearly 10,000 stores. Direct-to-consumer (DTC) sales are largely the cause, but what is the impact of this trend on retail trade shows?
Trade shows are all about making connections with people. Many exhibitors are using trade show technology to bridge the distance between themselves and attendees. But which technologies work the best and how can exhibitors use technology to bring people into their exhibits?
The question always comes up – especially at budget time: what is the return on an investment in a trade show? How can you measure trade show ROI? Trade shows produce undeniable value for both attendees and vendors, but how can you hang a number on it?
It’s been a few months since we first introduced you to the TigerBrite system, and the official release is finally coming! Here’s a little refresher on the product, and some early customer reactions, too!
When you ask trade show attendees why they have come to any particular show, the answer almost invariably revolves around “new.” 92% of people attend trade shows to see or learn about new products. Most exhibitors (88%) participate in trade shows to raise brand awareness among potential customers.
A 2017 survey of trade show exhibitors looked at the top reasons that trade shows missed the mark for marketers. If you regularly use trade show marketing, these results will not surprise you.
Trade shows represent an exceptional opportunity to contact prospects who are very interested in products and services in your vertical. While many exhibitors use their space to find new prospective clients, your trade show booth has some less obvious (yet still worthwhile) advantages when it comes to managing all of your customer relationships.
Every business needs something different from its trade show booth. For some exhibitors, a booth with comfortable spaces is ideal for meeting clients and talking to new prospects. For other businesses – particularly those that are product-focused – a successful exhibit may require portable shelving and display space.
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