Sales and marketing departments have the same goal: sell product. They have different approaches to the sales process, though, so how do you balance your company’s marketing needs while keeping your sales staff happy?
Welcome to Tiger Talk!
A place for us to share some handy tips and tricks we have figured out along the way, alongside features about new & exciting products and projects. Please contact us with any suggestions on what you'd like us to write about!
Have you ever gotten to the trade show and had trouble playing your marketing video? Your TV doesn't have the right input, or the USB player doesn't work. Maybe you can play the video but it will not loop, meaning you are stuck pressing PLAY every 2 minutes. There's a better way, and it's "one-touch" easy.
Digital signage lets you turn on your presentation with just one button!
Your best weapon in the trade show floor arms race is to be different. This general rule should have a hand on the steering wheel whenever you think about building a new display. Today, we’ll talk about six structural tools you can leverage to stand out from the crowd.
When it comes to exhibiting, repeated costs will end up making a big dent in your budget. Today we're going to take on one of the Big 3 of repeated costs -- installation and dismantling.
Today's Tiger Talk was originally run in August of 2016. It remains as true today as it was then!
Abraham Lincoln said, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” We think the same principle applies in the exhibiting world: spend the time preparing for your trade show display investment, and it will make the buying process easier when the time comes.
2018 is just around the corner, and that means a fresh, new trade show season is coming soon! Whether your booth is in need of an upgrade or you are going to dip your toes into exhibiting for the first time, we are introducing new tool to help you get organized before you speak with your dealer, builder, or designer.
At Tiger, we believe one of the best ways to maximize your trade show investment is to make sure you can change and update your graphics. Swappable graphics are an integral part of both TigerLite and TigerLink displays.
When it comes to trade show giveaways, everyone seems to have their own idea of what works — and frankly, they might be right! Knowing what works is a lot harder than knowing what doesn’t work, so we’re going to give you a mix of both today.
Usually on TigerTalk we focus on what you can do structurally to improve your ROI on the trade show investment. Those kinds of improvements are important, and should be on your list of things to do, but they cost money and require planning ahead — sometimes months in advance if you’re doing major changes to your display. There are 2 things you can and should be doing before every show that don’t cost you anything but a little bit of time, and they can bring in big results.