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TigerTalk

Welcome to Tiger Talk!

A place for us to share some handy tips and tricks we have figured out along the way, alongside features about new & exciting products and projects. Please contact us with any suggestions on what you'd like us to write about!

David Eklund

Recent Posts

Trade Show Video Made Easy

November 17, 2017; 05:41 PM by David Eklund

Have you ever gotten to the trade show and had trouble playing your marketing video? Your TV doesn't have the right input, or the USB player doesn't work. Maybe you can play the video but it will not loop, meaning you are stuck pressing PLAY every 2 minutes. There's a better way, and it's "one-touch" easy.


Digital signage lets you turn on your presentation with just one button!

Trade Shows, Booth Design, Tips and Tricks

6 Structural Tools to Stand Out On The Trade Show Floor

November 03, 2017; 04:43 PM by David Eklund

Your best weapon in the trade show floor arms race is to be different.  This general rule should have a hand on the steering wheel whenever you think about building a new display.  Today, we’ll talk about six structural tools you can leverage to stand out from the crowd.

Booth Design

2 Steps to get rid of I&D charges -- for good!

October 19, 2017; 05:08 PM by David Eklund

When it comes to exhibiting, repeated costs will end up making a big dent in your budget. Today we're going to take on one of the Big 3 of repeated costs -- installation and dismantling.

Today's Tiger Talk was originally run in August of 2016. It remains as true today as it was then!

Booth Design, Tips and Tricks

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Preparing for Your Next Great Booth

October 16, 2017; 05:12 PM by David Eklund

Abraham Lincoln said, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” We think the same principle applies in the exhibiting world: spend the time preparing for your trade show display investment, and it will make the buying process easier when the time comes.

2018 is just around the corner, and that means a fresh, new trade show season is coming soon! Whether your booth is in need of an upgrade or you are going to dip your toes into exhibiting for the first time, we are introducing new tool to help you get organized before you speak with your dealer, builder, or designer.

Productivity, Trade Shows, Tips and Tricks

Target Marketing on Your Counter? You Got It.

October 05, 2017; 02:09 PM by David Eklund

At Tiger, we believe one of the best ways to maximize your trade show investment is to make sure you can change and update your graphics. Swappable graphics are an integral part of both TigerLite and TigerLink displays.

Trade Shows, Booth Design, Tips and Tricks

Quick Tip: Tables and Chairs

September 14, 2017; 04:31 PM by David Eklund

Here’s a quick tip: Leave your table and chairs at home.

Trade Shows, Booth Design, Tips and Tricks

Doing Trade Show Giveaways Right

August 23, 2017; 07:01 PM by David Eklund

When it comes to trade show giveaways, everyone seems to have their own idea of what works — and frankly, they might be right! Knowing what works is a lot harder than knowing what doesn’t work, so we’re going to give you a mix of both today.

Trade Shows, Booth Design, Tips and Tricks

2 Cheap, Easy Ways to Improve Results at your Trade Show

August 16, 2017; 03:26 PM by David Eklund

Usually on TigerTalk we focus on what you can do structurally to improve your ROI on the trade show investment. Those kinds of improvements are important, and should be on your list of things to do, but they cost money and require planning ahead — sometimes months in advance if you’re doing major changes to your display. There are 2 things you can and should be doing before every show that don’t cost you anything but a little bit of time, and they can bring in big results.

Trade Shows, Booth Design, Insider, Tips and Tricks

5 Important Questions to Discuss with Your Exhibit Designer

August 10, 2017; 11:51 AM by David Eklund

20 feet of retail isn't the same as 20 feet of brand introduction!

Trade Shows, Booth Design, Tips and Tricks

Why You Should Stay Through the Last-Day Show Slump

July 27, 2017; 11:34 AM by David Eklund

At most trade shows, no matter the industry, there is one unifying feature: on the final day of the show, the number of attendees drops. This happens for any number of reasons, like people going home, attending classes, or they’ve simply been to the show in the first few days and feel they’ve seen all they need to see.

Trade Shows, Our Articles, Tips and Tricks

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